City Relay grew their revenue by 182%
City Relay is a property management company specialized in London accommodation. Founded in 2015, City Relay now manages in-house over 450 vacation rental properties across 3 different London locations.
|N of properties connected||+300|
|Headquarter Location||London, UK|
|Tech Used||Rentals Optimize + Outswitch|
Get multiple properties listed efficiently and accurately on all booking websites
Maintain competitive nightly rates with real-time update across all listing sites
Automate operations to concentrate resources on business growth
Each time we get a new property it’s crucial we list it fast in various business listing sites
17LISTING SITES CONNECTED
182%INCREASE IN BOOKINGS REVENUE
48%INCREASE IN NUMBER OF BOOKINGS
300%PORTFOLIO INCREASE IN 2 YEARS
With a team of over 50 employees, CityRelay fully manages bookings and operations of over 300 properties in the centre of London. From reception services, maintenance and cleaning, to advanced marketing distribution and revenue management, their hands are full. The reception is conveniently located in the heart of London and as locals, the City Relay team knows the area better than anyone. They thrive to offer the best quality service in the shortest amount of time.
“We plan to take it area by area in London so that we’re able to offer a quick and efficient service. Our staff's main concern is the guest experience and satisfaction”, says Kirsty Attard, Reservations and Revenue Manager, “We manage everything in-house. We’ve been in business 3 years - a young company growing fast.”
Automating distribution channels was the reason why back in 2016, City Relay started to look for a channel management software. They investigated the market and decided to migrate their growing portfolio of properties to Rentals Optimize.
“Our main and most used software is Rentals Optimize because we constantly upload new properties to booking sites. I personally like it for its simplicity and straightforward usage. It is clicking a few buttons and following clear steps to send properties to channels. When you have so many properties to list, having it done efficiently makes everything a lot easier. We have been adding new listing sites progressively and seen an increase in both bookings and performance each time we add a new site.”
Maximising profits for property owners is another key element in City Relay's business model. Outswitch Yield Manager enables nightly rate optimization using market data analytics and through the integration with Rentals Optimize, these rates are distributed automatically to all listing sites.
“We quite like using a system that helps apply dynamic pricing. “Yielding” each and every property day by day would be quite tough, so it really helps to have a system. We monitor closely our pricing, it’s very important that it is in line with what we want to achieve at the end of the month, at end of the year”.
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